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Digital signage is a great tool for almost any company to communicate with its employees,customers,or guests. But it’s not just supposed to look good-it should be functional and serve a real purpose.

Wayfinding can be an excellent use of digital signage,especially in large buildings with various departments,where people are always getting lost or asking for directions.

When people are in a hurry and can’t find their destination,they can grow frustrated-some may even abandon the mission altogether and leave after a couple failed attempts at finding the right place. Or they’ll have to stop and ask every employee where the cardiac wing is located.

Rather than simply playing live TV in the lobby,your digital signage can help visitors navigate through the building from the second they walk in the door.

Wayfinding can be integrated into a digital signage system in a variety of forms-turn-by-turn directions,a visual illustration via path-drawing,a simple static map of the building,or intricate floor plans complete with a staff directory.

Interactive wayfinding on a touchscreen kiosk allows visitors to personalize the information to exactly what they want or need-even if they don’t know what that is just yet (for example,the ability to search for a restaurant on a college campus by cuisine and then locating it on the map).

Because digital signage allows you to post content with immediacy,maps can quickly be updated to reflect any changes in office locations or updated floor plans after building renovations. And if the staff meeting changes to another room last minute,that information can quickly be changed.

Signs don’t have to be solely dedicated to wayfinding. They can also contain the weather,news ticker,and a company advertisement; this is especially true of interactive signs,where users can move to completely different pages with one touch.

If people can quickly and easily navigate through your facility and have a positive experience,they will be more likely to return than if they were left frustrated trying to find Room 12B for an hour.

Some of the most common and successful applications of digital wayfinding include:

• Leading visitors through hospitals to locate departments,patient rooms,and cafeteria
• Guiding visitors throughout a corporate facility to the correct office
• Helping students,staff,and visitors navigate a college campus
• Directing guests to a meeting or event room in conference centers and hotels

So if visitors are constantly getting lost in your building,keep your digital signage system on the right path with wayfinding.

As we move further into the digital age,it is becoming more and more important that companies optimize their websites for mobile users. In 2018,research was done to find out just how many people are accessing the internet from a mobile device. It was found that 52.5 percent of site traffic is from people on a mobile device,a 500 percent increase from 2012. Simply put,if you haven’t figured out how to make your site work for mobile users,you are well behind your competition.

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Enter in Google AMP,a revolutionary way to optimize your site for mobile users that will literally change the game when it comes to digital marketing. Implementing AMP HTML into your site is easy,and it allows Google to recognize the AMP tag. The more AMP marketing is applied to an HTML page,the more search engines will be able to crawl the website and cache it.-

Furthermore,AMP allows you to use Javascript,which,as any developer will tell you,is what makes your page stand out from all the others on the internet. Without Javascript,you might as well have a Word document as your site,with nothing to capture the attention of any potential visitors.

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So why use AMP as a marketing strategy? Well the proof is in the numbers. Studies have shown that AMP can make your site four times faster,while using ten times less the bandwidth. This is a major game changer for every site owner. Nothing annoys a person surfing the web quite like slow speeds. Typically,if your site is slow,they will leave and never return.

Major publications,such as The Washington Post and Wired Magazine,have already started using AMP marketing and have noticed immediate results. Click through rates rose both for their site,and their advertisements. More companies have jumped aboard the bandwagon as Pinterest,Twitter,and WordPress have all started using AMP for their pages. Do you want to increase load speeds for your site and increase your page’s overall efficiency? Then it’s time to join the AMP revolution.-

Florida tax relief is available to many individuals facing tax problems. This is because the Florida State Government has designed a number of programs to assist residents in reducing or eliminating their tax-debt burden. These programs are not only available to low and moderate income families. They also benefit businesses and individuals alike. In order to take advantage of Florida tax relief programs,you will need to meet certain criteria related to your tax debt.Learn More About Reducing Your Tax

Most importantly,you must have an income that is taxable in order to qualify for any of the Florida tax relief programs. If you do not,then you may be able to qualify for some of the credit,which would result in an increase in your eligibility for Florida tax relief. Some of the programs that will result in eligibility include personal injury tax relief,business-income tax credit,and property tax credit. While many of these credits are not considered very useful by most individuals,they can make paying your Florida income tax bills easier.

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There are a number of sources available for obtaining Florida tax relief. If you want to apply for some assistance,you can contact your local county tax collector. They will be able to tell you how many installments you would need to pay in order to settle your Florida tax debt. There are also websites that offer a form that you can complete online in order to receive help with paying your Florida tax debt. You should look at these forms closely and make sure that you have all of the information that you need before making any payment arrangements.

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