Advertising Using Banners – The Why’s and the How’s

Advertising or promotion is an important element in business. Taking that into account, one has to decide on a suitable method on promoting their product to get the attention and appeal from the general public. Banners are printed wordings or designs that are used for promotional and advertising purposes. Banners are an example that would serve this purpose especially as it comes with various advantages. Read on to know why using a banner for advertising purposes is a good idea.

Effective Promotional Tool

Banners are nowadays one of the easiest and most effective methods to send the message across especially about a new product, business or even a publicity event. There are various advantages in using banners and thus more and more individuals and businesses are opting to use them for advertising and promotional purposes.

First of all, banner printing would allow an individual to portray and present anything that he/she would want to the public easily. They can be hung and set up almost anywhere and come in various shapes and sizes. Besides that, they can also be kept and reused for a number of times as they are highly durable and are do not have to be permanently installed.

Read more on custom signage

Flexible and Efficient

Banners are also light weight and flexible, thus allowing it to be transported from place to place easily. You can just carry it by hand and place it wherever you would want it to be without having to have a lot of manpower. It can be just set up using a number of strings and tied to for example a post or tree. They can also be rolled up when not in use thus saving space if needed to be stored.Read more on custom signage

Easy to Customize

Banner printing has also become remarkably easy nowadays where an individual just has to bring along a pen drive with a design of his/her banner to a nearby printing shop. Here in just a few minutes, the banner will be printed according to the needed size and dimensions. The color print is also waterproof which would allow the banner to be hung up in places where it rains frequently. Banners that are made from vinyl are also highly weather durable and the color will not fade easily, thus saving time and money.More information on custom business signs here


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The History of Ordnance Survey Maps

The Ordnance Survey, as we know it now, was founded in June 1791, but the history of Ordnance Survey maps predates that, the initial idea for an official mapping system being much older than that. In fact there was a survey of Scotland done between 1747 and 1755 which measured the UK at a level of detail of one inch to 1000 yards, thus the history of Ordnance Survey maps could be considered to have started then. This survey still survives today. It was done by an army officer, Col. David Watson, and the Engineers of the Board of Ordnance, which at the time was a separate board. This was the first official Government survey of a substantial area of Great Britain, and is widely credited as inspiring further official surveys over the following years.

The Royal Societies of London and Paris decided, in 1783, to reach agreements over the relative positions of observatories in those cities, and to connect them through triangulation. To do this, they needed to have some detailed surveys carried out, and it was that decision which was a landmark event for the growth of the survey system. The triangulation was completed by 1790, but this did not mark the end of the work because the third Duke of Richmond was a fan of the work, and authorised the Ordnance to continue it, with £373.14s of UK funds. The authorisation took place on the 21 June 1791, and that is now taken to be the official formation date of the Ordnance Survey.

Over the next few years there were many military maps made, because Britain was at war with France and those maps were needed for national defence. The war ended in 1815, and by that point large areas of England had been mapped – from Birmingham southwards. Early maps were just six inches to a mile, but that scale was not liked by all. Some opponents wanted24 inches to a mile, while others were calling for one or three inch scales. In the 1850s and 1860s, such a scale would have been rather difficult to deliver however. The treasury wanted to push for a 24 inch scale because it was more cost effective. In the end, there was a 1:25000 project (25.344 inches per mile) begun, with towns that were willing to pay to have more detailed maps made having the opportunity to do so.

An aggressive remapping project began, and it was finished well ahead of schedule. The government had expected that the work would not be done until 1900, but it was finished in 1888, with the exception of the towns that required much more detailed maps to be done.

Improvements in technology, of course, never cease. Experiments with digital maps began in 1969. The process of remaking digital maps however proved slow, and the government decided to contract the work out in the 1970s. The conversion of all the existing maps to a digital format was completed in the mid 1990’s, twenty years before it would have been done had the work all been done in-house. In 1990, the Ordnance Survey became an Executive Agency, and in 1999 it became a government Trading Fund, and a profitable one at that.

For more information on digital maps see useful resource

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4 OF THE BIGGEST FINANCIAL PROBLEMS FOR MILLENNIALS


4 OF THE BIGGEST FINANCIAL PROBLEMS FOR MILLENNIALS – AND HOW THEY ARE COPING WITH THEM

If you are a Millennial, odds are you are struggling on one or more financial fronts. Millennials, defined as those born between 1981 and 1996, face a number of financial obstacles that are unique to their generation. What other generations sometimes fail to realize is that these difficulties are not caused by poor judgement or slack work habits on the part of the Millennials, but are instead the direct result of entering the workforce during or after the Great Recession.Here’s a look at four of thebiggest financial problems for Millennials, and the ways they are coping with these challenges:

Image Credit:Smart Asset

High housing prices

The price of home ownership has risen sharply for Millennials compared with past generations. The cost of buying a home has increased 73% from 1960 to 2000 (when adjusted for inflation). A report bySmart Assetfound that home prices are so much higher than average income in some cities that it can take almost a decade to save for a down payment.

How Millennials are coping:Home ownership among Millennials is at an all-time low, according toNBC News. Millennials are delaying purchasing a home, along with other life changes such as marriage and parenthood, in large part due to their financial burdens.

Image Credit:Pew Research Center

Soaring rent costs

Millennials entering the workforce face the highest rents of any generation.Zillowreports that the current average rent in the United States is $1,600, while Gen Xers paid just $850 at the same life stage, according toStudent Loan Hero.

How Millennials are coping:As a result of soaring rent costs and otherMillennial financial challenges, more young adults live at home than at any time since the 1940s, aPew Research Center Analysisfound.In 2014, 18- to 34 year olds were more likely to be living in their parents’ home than with a spouse or partner in their own household.

Image Credit:Business Insider

Crushing cost of a college education

The cost of attending a 4-year private college has more than doubled over the past 30 years, according to the College Board. Costs at public institutions have increased even more, more than tripling from 1988 to 2018.

How Millennials are coping:The high cost of college has left many Millennials with a steep burden of student loans.Business Insiderreports that Millennials who took student loans graduate with more than $17,000 in student loan debt on average. Graduates in the Northeast tend to carry even more debt, averaging as much as $27,000 in student loans.

Image Credit:GoBankingRates

Looming Social Security deficits

Social Security benefits for Millennials are expected to be just 75% of what retirees are paid now. If funding decreases occur as predicted, the average monthly payment in 31 years would be just $1,908. This would leave Millennial retirees so close to the poverty level they may be unable to pay the basic costs of living unless they have their own savings.

How Millennials are coping:Six out of 10 working Millennials have already begun saving for retirement, according to a report byWells Fargo. Millennials will need to save significantly more than workers in past generations, however.Timereports that with inflation rates of 2% per year, $1 million in retirement savings will be worth just $453,000 in today’s dollars and buy less than $2,500 of monthly income for life.

There is some good news when it comes toMillennials and personal finance. Because of compound interest, a Millennial who starts saving 15% of annual income at age 25 will have enough to retire by age 67.If you are a Millennial who would like some help dealing with the financial challenges you face, reach out to financial advisor Matt Logan atwww.MattLoganInc.comor call at (336) 540-9700. We can help you devise a livable financial plan that will allow you to meet your financial goals, including paying off debt and saving for a down payment, while still saving for retirement.

Matt Logan is a Representative with Matt Logan Inc and Summit Brokerage and may be reached athttp://www.mattloganinc.com/, 336-540-9700 ormatt@mattloganinc.com.

Matt Logan Inc. is an independent firm with Securities offered through Summit Brokerage Services, Inc., MemberFINRA,SIPC. Advisory services offered through Summit Financial Group Inc., a Registered Investment Advisor. Summit Brokerage Services, Inc., its affiliates and Matt Logan Inc. do not give tax or legal advice. You should consult an experienced professional regarding the tax consequences of a specific transaction. These are the views of Matt Logan Inc, and not necessarily those of Summit Brokerage Services, Inc. and any of its affiliates and should not be construed as investment advice

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Why Social Media Is Vital to Any SEO Strategy

When it comes to improving your brand & product awareness, social media marketing is one of the most reliable & up-to-date ways to do so. As a specialist in SEO, Triple Agent Digital Media knows this, and they also know it’s one of the crucial components of SEO, like it or not!

The actual work in social media marketing and SEO comes with your social media scheme. As your social media presence depends chiefly on high-quality content that engages your customers, and a healthy brand presence, all your SEO efforts could immensely boost your social media gain. Defending yourself with a powerful social media “fortress” is especially important in a day and age where virtually every American adult has an account on at least 1 social media platform.

One essential aspect of your SEO social media campaign is building your presence on as broad a variety of social sites as possible. Sure, Facebook is highly authoritative, but it’s not the only place to be on! You have to defend your reputation and make yourself reachable wherever customers are inclined to search for a business in your market. We at Triple Agent SEO specialize in getting your social media set up the right way. We’ll start with the top social accounts – Facebook, Twitter, Google+, etc. – and then add all the others into the mix.

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. We feel we’ve unravelled their secret: setting up a broad variety of social accounts for a website or company does have an influence on rankings, since that’s what real businesses do.

Building a solid social media foundation is essential, since it’ll establish you as a legitimate brand in Google’s eyes, giving you more prominence in searches for your brand, and making it more challenging for others to try to rank for your name – especially when it’s unique.

With that, the end goal of social media services is to promote your brand across different social systems.

Social Media And SEO Digital Marketing

If you truly desire to scale as an entrepreneur, having a successful and cost-efficient marketing strategy is key. A proper marketing campaign especially has the feature of allowing you to track your performance and increased productivity & revenue as a result of the digital marketing.

Set up & implemented properly, an SEO or online marketing strategy does take time to fully kick in. It’s not a get-rich-quick scheme. A lot of attention to detail is involved in getting SEO right; without a trustworthy, careful SEO marketer at your side, you could be losing out on valuable queries, impressions, and clicks, and that’s where Triple Agent Digital Media SEO comes in to help.

Social Media, Blogging And SEO Management

The more focused you are on optimizing for mobile devices from the get-go, the better.

Not to mention that nothing speaks louder than having a fully working online blog to show off your talents, powers, and the values you bring to the marketplace. Content marketing is a very powerful audience-grabbing tool. And boy, do we love it! You can trust that we’ll help you implement it on your blog as optimally as it has to be on your social media.

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The Different Types of Sign Boards for Every Business

Every day we see hundreds of different sign boards, making us wonder how many types of sign boards are there. There are too many to count!

Signboards are great marketing tools because it attracts attention from potential customers, it’s cost-efficient compared to other advertising tool, and it can be customized to fit your specific needs. Here are the most common and popular signboards that you can use in advertising your business.

Conventional Sign Boards

A simple 2-D sheet and some paint are what makes a conventional signboard. This is the signboard that all the future sign board ideas evolved from and is still widely used for business advertising. You can utilize the conventional type of signboard to capture the attention of a large audience and it can easily be mounted anywhere, even in spaces with limited areas.

LED Sign Boards

LED signboards use LED lights to communicate the message. This type of signboard is quite eye-catching and works especially well at night. LED signboards can be used to display high-resolution pictures as well as text to create a visually striking signboard. If you want to employ a signboard that works for your business, then an LED signboard is definitely one of the signboard ideas you should consider.

3-D Sign Boards

This is one of the most captivating types of sign boards around. The 3-dimensional effect provides a pop to the signboard and looks truly stunning. Huge mockups of products that your business deals in, is a great way to get the attention of your potential customers and to market your products effectively.

Neon Sign Boards

This type of signboards utilizes neon lights which provide a retro feel to the signboard. It also consumes a lot of power and is not very energy-efficient. Unless the retro look factor is very important for your business advertising, you should refrain from this type of signboards and opt for LED sign boards instead.

Boxed Sign Boards

These types of sign boards are a combination of the conventional signboard and the lighting effect of LED sign boards. They contain lights below a layer of the signboard which illuminates the signboard. They offer excellent visibility, both during the day as well as at night.

Stickers

These types of sign boards are mere signs with one side sticky so that they can be stuck to different surfaces such as the sides of a huge vehicle, on walls, escalators and so on. They are highly effective mediums of business advertising as they utilize the unconventional spaces which are left untapped by other kinds of signboards.


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Beginners Guide: How Not To Sing With Your Nose

At lot of people….I repeat, a looootttt of people do this when they first start singing. Ofcourse it’s not a big deal if you’re singing inyour car or shower but when you’re singin in front of an audience, it’s kind of embaressing.

Fear not! we want to share with you some of the tips that will help you control your breathing and help you sing with out the nasal sound.

Here’s a snappy tip to tell in case you’re singing through your nose:

  • Hold your nose shut with your fingers, and afterward sing.
  • In the event that you sound for the most part the same (with the exception of consonants D, N, and M), at that point you are fine.
  • In the event that you sound drastically extraordinary, at that point you are singing through your nose instead of utilizing nasal reverberation. Make sense of how to sing more through your mouth with the goal that you don’t sound so odd. It has never required more clarification than that, for my understudies who have attempted it.
  • Exceptionally basic hint this week, yet additionally extremely viable!

Follow these tips and you can improve your singing more every day. For more tips go here Read More

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Cuba Is One Of Five Healthiest Countries in the World

“Healthy countries” is not the most popular information subject for mass media. Newspapers usually write about viruses, diseases or epidemics threatening the whole region at once. The American magazine “Foreign Policy” has published the rating of the five healthiest countries and explained its choice.

Japan

On the whole, the Japanese live longer than representatives of other nations – their average lifetime makes up 86 years. The secret of the Japanese health consists in bodily exercise and food products with a low content of cholesterol. The Japanese diet includes fish, rice and sea-weed which lower the risk of heart diseases and cancer.

Fitness clubs have come in fashion in Japan. Sound health of several generations of this nation is maintained and improved due to a special state program which provides exercising before and during the workday. This program is financed by the Government.

The biggest Japanese mobile operator already offers “Fitness Phone”, a service of measuring daily physical exercise, to lovers of the advanced technologies.

Nowadays, population health is threatened by the “western” food with its traditionally high content of fat: 7 million of the Japanese are suffering from diabetes, which spreads in Asia quicker that in other parts of the world.

France

France has the lowest rate of heart diseases which are considered the main reason of mortality. Specialists explain this fact by slow eating and daily consumption of a glass of wine. The French cuisine is traditionally rich in fats and carbohydrates, but it is eaten slowly, a little at a time and washed down with a moderate amount of wine.

It is worth mentioning that in 2002 the World Health Organization declared France the healthiest country of the European Union. Despite the fact that many of the French die of cancer and other severe diseases, the average lifetime in France makes up 75 years for men and 83 years for women, and goes on increasing.

Nowadays, obesity is declared a major problem, and a high rate of mortality caused by cancer and cardiovascular diseases is registered in France. The leadership of this country concerning the low rate of cardiovascular diseases is running the risk of becoming a negative leadership.

Iceland

Iceland has the lowest child mortality rate and the best antenatal care in the world. Figures speak for themselves: 2 deaths of children under five per one thousand of newborns. In the USA this rate makes up 7 children.

The Icelandic Government pays for a wide range of services of mother and child medical care. Besides, it assures maintenance of 80 per cent of the mother’s salary during three months.

However, nowadays the Icelandic population also suffers from obesity. The country annually consumes an enormous amount of sugar per capita, mainly due to an exaggerated passion for carbonated beverages.

Sweden

Sweden may boast of the highest probability of survival in case of a cancer disease, as well as of an almost 100% rate of child immunization.

Almost 14% of the state expenses go to healthcare and make up 85% of expenses on medical care. Besides, the 9-million population is served in modern hospitals and clinics equipped with the latest medical equipment.

The Swedes believe that a comprehensive social assistance which provides everything from professional development support to street illumination lowers the population sickness rate.

There still is a problem of queuing: the Swedes have to wait for reception and operations. The attempts to transfer small medical institutions to private ownership do not result in any evident progress.

Cuba

The island of freedom may rightly be proud of a low child mortality rate and a medium lifetime. The rate of six doctors per one thousand of Cubans is the highest rate in the world.

According to the experts, a big number of doctors cannot guarantee the population health, however, in Cuba it contributes to efficiency of measures on disease prevention. Thousands of Cuban doctors annually go abroad on study tours. Due to professionalism and the state support of healthcare Cuba achieves results even Europe may be envious of.

On the other hand, the focus on prevention and early diagnosis leads to the lack of drugs in the country. Besides, it is expected that openness of the Cuban society and increase in purchasing capacity of big layers of population shall stimulate the “import” of European and American diseases connected with dieting and food.

It is also worth mentioning that according to the Public Organization “March of Dimes” the healthiest countries from the genetic point of view are France, Austria, Australia, Switzerland and Russia.

8 million children with severe genetic defects are born every year. It makes up 6% of the total number of newborns. The number of newborns with severe genetic effects in the most developed countries makes up from 397 to 425 per 10.000 children.

The Russian rate makes up 429 per 10.000 newborns. The USA with its rate of 478 per 10.000 children occupies the 20th place, right after Cuba. The list is enclosed by Benin, Saudi Arabia and Sudan (from 779 to 820 per 10.000 newborns respectively). Among the post-Soviet countries the worst indicators are registered in Tajikistan (752), Kyrgyzstan (735) and Azerbaijan (631).

We should remember that our health is influenced not only by environment, the level of medical and genetic consulting and the healthcare level on the whole. A great deal depends on every one of us: his/her culture, education and lifestyle.

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CUBA’S ACADEMIC ADVANTAGE: WHY STUDENT’S IN CUBA DO BETTER IN SCHOOL

In Cuba’s Academic Advantage, Martin Carnoy analyses the success of the Cuban school system as measured by the results achieved by Cuban students in international math, science, and language tests. The study includes data from Chile and Brazil whose students consistently test less well than Cuban students on these same tests despite the fact that these two countries enjoy better socio-economic indicators than does Cuba and educational reform efforts have been undertaken by their respective governments. He references studies, the results of which are well known by researchers, which demonstrate that academic success among socially disadvantaged students is far less likely than for students from better-off families (p. 45). Why does this co-relation not hold true for Cuba? Carnoy argues that an important component of student success in Cuba, including students from lower socio-economic circumstances, is the result of what he terms state-generated social capital.

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A Medical Student Looks at Cuba A Country of Contradictions

Fresh off the plane, and already my interest was piqued as we drove out of the airport in Havana. I had just finished my first year at Harvard Medical School, and was in Cuba with a group of students on a medical education program. I was intrigued by the Cubans who drove us that night to our destination in the western province of Pinar del Rio. To begin with, they all had names I had never heard of, as Spanish names: Ivan, Mariushka, Marleni (short for Marx Lenin)-they were all Russian names! Furthermore, both the van driver and his wife, who was along for the ride, spoke not only Spanish but also relatively good English, and they told me they had both been trained as engineers. I remember feeling puzzled to meet an engineer working as a hired driver, and this was only the first of many paradoxes I would find on this beautiful island. Indeed, if I can say one thing about Cuba after my month-long stay, it is that Cuba is a country of contradictions.

One of the most moving experiences of my life came a few days into my work with Sofí­a, the community doctor with whom I saw patients. Sofí­a and her husband, who have two small children, are both physicians. Sofí­a’s consultorio(medical office) occupies the first floor of her family home (all community doctors live in a similar setting). After six years of medical school and three years of service to the government as community physicians, Sofí­a and her husband each earn twenty dollars per month. Their house belongs to the government, their education and their children’s (including their textbooks!), as well as their health care, are absolutely free, and they get food rations from the government. As a family, they receive six pounds of sugar, eggs, rice, beans, milk, and one small bar of soap per month. They say that they are happy with their home, proud of their education and their health care system, but what they get to eat is not enough. If they want meat (or laundry detergent, or clothes) they have to purchase them at import prices similar to those we pay here in the United States. Forty dollars a month does not stretch very far for all of these things. As well educated as they are, this family cannot afford the luxury of toilet paper, and uses the day-old newspaper instead.

A few days after my arrival, Sofí­a invited me over for lunch, and although I was practically a stranger in their modest home, they treated me to a royal feast. They made a delicious stew, with beef; they bought pizza, and made batidos de mango (mango shakes) with fresh milk. I was overwhelmed by their generosity, and at the same time plagued with guilt as I sat consuming what was at least half their monthly salaries. This was my first heart-warming encounter with the Cuban spirit of brotherhood, and there would be many more: I discovered that Cubans have a gift for making people feel welcome and included. It still brings tears to my eyes to think that with so little, they offered me so much.

Cuban nature is open and inviting, generous and warm. And yet these very people have laws that prohibit them from visiting the establishments of their compatriots. When a group of us wanted to travel for a weekend to the lush park of Vií±ales with a Cuban medical student we befriended, we were stunned by the obstacles we encountered. Our driver, with his baby blue 1961 Chevy, and in desperate need of the few dollars we offered, could not bring our friend Miguel, because if he were stopped by the police with Cubans and Americans in his car, he would be fined a large sum. So Miguel rode the 20 miles on his old Russian bike. Moreover, most Cubans cannot eat out in restaurants or rent accommodations when they travel in part because they cannot afford it. But even if we wanted to pay for our friend, by law he is not allowed to eat, or even sit at the table, with tourists, and he is not allowed to sleep in the Cuban homes where we rented rooms. I could see in the eyes of the proprietors how deeply they regretted having to turn a fellow Cuban away, but if “el Inspector” (a neighborhood Party representative) discovered Miguel at a restaurant or in a rented room, they would be subject to hundreds of dollars in fines. Although the laws have been made under the pretext of preventing hustling and prostitution, I wondered if the hidden agenda was to prevent the exchange of ideas?

I am originally from Argentina, and in Argentina we know about political repression and persecution. We had totalitarian regimes, military coups, and even concentration camps until the 1980’s. My family fled when I was two because as Jewish doctors my parents were under threat. But in my simple scheme of right and wrong, it is easy to categorize what happened there. Universities and schools fell to pieces. People were tortured and murdered for their beliefs, or even for the sin of being listed in the address book of someone suspected of anti-government activism.

In contrast, I struggle with an image of Cuba where people are not free to tell their friends what they think, where people go hungry, where well educated, honest folk turn to illegal tourist activities because it is the only way to earn enough to clothe their children, and yet where every person has a home, every person is taught to read, is given some food, and has their medical needs met. Indeed, in Cuba, everyone has access to health care and there is one doctor in every neighborhood. Physicians are trained to emphasize prevention; their job includes visiting patients at home, and ensuring public health standards are met. For example, they verify that if animals are kept they are clean and separate, or that electrical outlets are covered if there are young children in the home. The infant mortality rate is one of the lowest in the world; Cuban children are vaccinated, and all women have access to regular Pap smears and mammograms.

My trip to Cuba made me appreciate the luxuries available to me in my daily life. It gave me a taste of what it was like for my parents to live under a totalitarian regime. In many ways I came to understand those who risk their lives every day to flee Cuba. Yet at the same time I was left in awe of their warm generosity, revolutionary idealism, and contagious cultural rhythm. I was moved by their commitment to provide housing and health care for all of its citizens, a principle that has not been adequately embraced in the United States, where homelessness is pervasive and there are more than 40 million people without health insurance. Cuba, for all its contradictions, has valuable lessons to teach even a rich and democratic country like our own.

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