As we move further into the digital age,it is becoming more and more important that companies optimize their websites for mobile users. In 2018,research was done to find out just how many people are accessing the internet from a mobile device. It was found that 52.5 percent of site traffic is from people on a mobile device,a 500 percent increase from 2012. Simply put,if you haven’t figured out how to make your site work for mobile users,you are well behind your competition.
Keep Up With the Latest Trends
Enter in Google AMP,a revolutionary way to optimize your site for mobile users that will literally change the game when it comes to digital marketing. Implementing AMP HTML into your site is easy,and it allows Google to recognize the AMP tag. The more AMP marketing is applied to an HTML page,the more search engines will be able to crawl the website and cache it.[dcl=6294]
Furthermore,AMP allows you to use Javascript,which,as any developer will tell you,is what makes your page stand out from all the others on the internet. Without Javascript,you might as well have a Word document as your site,with nothing to capture the attention of any potential visitors.
Making Your Site Work Faster
So why use AMP as a marketing strategy? Well the proof is in the numbers. Studies have shown that AMP can make your site four times faster,while using ten times less the bandwidth. This is a major game changer for every site owner. Nothing annoys a person surfing the web quite like slow speeds. Typically,if your site is slow,they will leave and never return.
Major publications,such as The Washington Post and Wired Magazine,have already started using AMP marketing and have noticed immediate results. Click through rates rose both for their site,and their advertisements. More companies have jumped aboard the bandwagon as Pinterest,Twitter,and WordPress have all started using AMP for their pages. Do you want to increase load speeds for your site and increase your page’s overall efficiency? Then it’s time to join the AMP revolution.[dcl=6294]